MONTGOMERY, ALABAMA — FLEA MARKET MONTGOMERY
You probably know this one already — it’s the “just like a mini-mall” rap one. God knows how often it was actually on Montgomery television before the Internet and the Ellen DeGeneres Show catapulted Sammy Stephens into a kitsch legend.
Even given the hype, it’s still a pretty funny commercial. Stephens parks his self-consciousness and shame and delivers a gold-standard rap that’s about as professional as a Wesley Willis single.
But my question deals with the slogan “it’s just like a mini-mall.” What’s the target demographic of that slogan? People in an income bracket too low to be able to afford mini-mall prices? That’s like saying my sandwich shop is “just like, it’s just like…Arby’s.”
I can see Stephens writing this song after hearing a guy rush in and yell at his wife, “Bree-Ann, get the kids out this flea market! We done won the lottery and is goin’ to the mini-mall!”